Tuesday, January 24th, 2012

Introducing THE LYNX GROUP™: A Global, Strategic Alliance Providing Pivotal and Contemporary Medical Information and Education for All Stakeholders in Healthcare

Monroe Township, NJ and Boston, MA, January 24, 2012 — A formal alliance known as The Lynx Group™ has been established between 4 privately owned medical communication companies each with a unique niche and expertise in the healthcare industry: Engage Healthcare Communications, Green Hill Healthcare Communications, Core Principle Solutions, and Center of Excellence Media.

Engage Healthcare Communications is a global medical communications company with expertise in managed markets, commercial and government payers, employers, policymakers, provider organizations, and physicians. Their publications include American Health & Drug Benefits®, Value-­Based Cancer Care®, Oncology Practice Management™, and Value-­Based Care in Rheumatology™.

“The value-­based story is one that carries across all chronic disease states and we will be expanding into other therapeutic areas in 2012 and beyond with additional publications and online resource centers, such as Value-­Based Care in Myeloma™. Through our alliance with The Lynx Group™, our goal is to extend the reach of this information and help foster the dialogue between the payer and practicing physicians which will ultimately have a positive impact on patient care,” said Nick Englezos, Owner and Publisher of Engage Healthcare Communications.

“Our goal is to provide a platform for the multidisciplinary cancer care team focusing on the relevant impact of medical information for advanced practice nurses, physician assistants, and pharmacists through The Oncology Nurse-­APN/PA®, The Oncology Pharmacist®, Journal of Oncology Navigation & Survivorship®, and Journal of Hematology Oncology Pharmacy®,” said Phil Pawelko, Vice President, Sales & Marketing of Green Hill Healthcare Communications. “With the launch of Personalized Medicine in Oncology™ (PMO) in May 2012, our goal is to sensitize practitioners to the performance realities of new diagnostic and treatment discoveries and clarify molecular profiling technology as it relates to diagnostic, prognostic, and predictive medicine.”

“As the official publication of the Global Biomarkers Consortium™ in Oncology, which we are co-­sponsoring with Center of Excellence Media, PMO will be the primary vehicle to augment the pivotal and contemporary education that will be presented at the Global Biomarkers Consortium Annual Meeting held March 9-11, 2012, in Orlando, Florida, as well as all of the educational activities for this initiative,” said Pam Rattananont Ferris, Managing Director and CEO of Core Principle Solutions. “This is just one of the many ways that the members of The Lynx Group™ are collaborating together in order to ensure that we are providing the most relevant information and education through the synergistic communication channels.”

“Through The Lynx Group™ alliance, we are able to provide medical information focused on management and treatment issues, clinical data, and patient education and navigation to each individual stakeholder in healthcare worldwide through publications, independent and certified medical education, and collaboration with patient advocacy groups,” said Brian Tyburski, President and CEO of Center of Excellence Media. “We look forward to furthering our alliance among these core groups and being able to provide the most relevant medical information for each and every healthcare stakeholder in order to improve patient care.”

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About Engage Healthcare Communications, LLC
Engage Healthcare Communications, LLC is a full-­service medical communications company specializing in managed markets and oncology. Through our journals American Health & Drug Benefits®, Value-­Based Cancer Care®, Value-­Based Care in Rheumatology™, and Oncology Practice Management™, we offer the opportunity to reach and influence key stakeholder groups, namely, payers, oncologists, nurses, nurse navigators, pharmacists, and practice administrators—precisely the customers who are prescribing, paying, and providing reimbursement assistance for pharmaceutical products.

Contact:
Nick Englezos
Engage Healthcare Communications, LLC
Phone: 732-­992-­1884
E-­mail: nick@engagehc.com

About Green Hill Healthcare Communications, LLC
Green Hill Healthcare Communications, LLC, is a full-­service medical communications firm that specializes in creating informational products for underserved niches of the oncology medical community. Through our journals The Oncology Nurse‐APN/PA®, The Oncology Pharmacist®, Journal of Oncology Navigation & Survivorship®, Journal of Hematology Oncology Pharmacy®, and Personalized Medicine in Oncology™, we offer unique opportunities to reach and influence every interprofessional team member that is involved in the management of patients who are diagnosed, treated, and living with cancer.

Contact:
Phil Pawelko
Green Hill Healthcare Communications, LLC
Phone: 732-­992-­1887
E-­mail: phil@greenhillhc.com

About Core Principle Solutions, LLC
Core Principle Solutions, LLC (CPS) is a privately owned global medical education company. We aspire to improve patient care by developing pivotal and contemporary medical education for healthcare professionals and patients worldwide. In order to fulfill this vision, we strive to create clinically applicable and innovative programs tailored for appropriate healthcare audiences by fostering the dialogue and collaboration among all stakeholders, including pharma/biotech, government, patient and public health associations, consumer goods organizations, healthcare practitioners, and patients. Our fundamental and underlying principle is to establish and maintain a deep respect for all individuals and the global community of which we are a part.

Contact:
Pam Rattananont Ferris, MPH
Core Principle Solutions, LLC
Phone: 917-­612-­7104
E-­mail: prferris@cps-­me.com

About Center of Excellence Media, LLC
Center of Excellence Media, LLC, (COE) is approved by the ACCME as a noncommercial interest, nonaccredited provider/joint sponsor of continuing medical education. COE’s mission is to consistently contribute to the improvement of patient outcomes by elevating the knowledge, competency, and performance of healthcare professionals through high-­quality, certified, accredited medical education activities. As a nonaccredited joint sponsor, COE collaborates with several accredited provider partners, including universities and nonprofit medical education companies. These partnerships and COE’s strict adherence to the ACCME Standards for Commercial Support ensure that all of the educational programs produced by COE are objective, balanced, scientifically rigorous, and free of commercial bias. The philosophy of COE is to engage learners using multiple platforms, such as national, regional, and local conferences and symposia, print supplements and newsletters, and interactive online activities, to increase the overall impact of each activity. Since November 2007, COE has developed and implemented over 200 activities with 10 different accredited providers and over a dozen medical societies/associations. Through its efforts, COE has delivered over 300 hours of course instruction to more than 210,000 healthcare professionals, with over 20,000 continuing medical education credits issued. The staff of COE are active members in the Alliance for Continuing Medical Education and have been invited to give oral and poster presentations at its annual conferences.

Contact:
Brian Tyburski
Center of Excellence Media, LLC
Phone: 732-­992-­1023
E-­mail: brian@coexm.com